Twitter, on the other hand, is another venue to start marketing. By “following” your prospects, you may know their concerns, their ideal products, and their current frustrations with their vendors. It‘s a great way to get open honest market research by listening to their feedback. On this platform, you can share photos, host contests, shout out to loyal customers, have scavenger hunts, and promote events. One good colleague of mine tweet tips about the service she is offering. She posts links to the article educating her followers until such time she offered discounts that get the interest of many people.