More and more businesses are opting for online marketing such as PPC (pay-per-click) marketing over traditional marketing such as newspaper classified ads and billboards. This is mostly because online marketing helps you reach more people, you are able to reach a targeted market, and it is cheaper. Some companies opt for in-house PPC management, mostly to save money. Enlisting the services of a PPC management company, however, has many more benefits.
Focus on the Business
Hiring a PPC management company is advantageous in that it allows you to focus on running your company. PPC management is time and energy consuming and it can disrupt your team from focusing on its core objectives. Keep in mind that you cannot set your PPC campaign on autopilot. It requires constant attention if you are to get the desired results.
An Ever-Changing PPC World
The PPC world is ever-changing. A PPC management company will have a team that knows what is going on in the industry. The team from such a company will have the necessary resources, including industry blogs and articles.
Experience and Training
PPC is not rocket science, but it does require some skills and industry knowledge. The team from a good PPC management company will have the training and experience necessary to do a good job, including experience on the best PPC strategies and on how to use bid management, analytics, and other tools.
You actually save money when you hire a professional for PPC management. This is because you do not have to hire a team for the job (which you would have to pay salaries and other benefits). Even if you were to hire an entry lever pay-per-click marketer who has less than two years of experience, you would still have to part with about $45,000 every year. You also save money because you do not have to invest in the tools needed for PPC campaigns and in office space. Not having to manage a team for your PPC campaign also means there will be no such problems as negative office politics. Having to train a team on PPC is also expensive.
You need not worry about employee attrition when you outsource PPC management. There is always a risk of losing PPC marketers that you have invested a lot of money in training. There is a risk that they may leave you when you are most vulnerable. There is also a risk that they may go to your competitors, which is dangerous in that they will have all your secrets. This means outsourcing PPC marketing is actually the more secure option.
When you hire a PPC management company, you will sign a contract. The contract details what you expect from the PPC management company (in terms of results and conduct) and what the company expects from you, as well as consequences for failure to abide by what is detailed in the contract. A PPC management company, therefore, gives you professionalism. An in-house team will have job security and there is always a risk that it will drag its feet on some matters.